Analytical Use of Eye Tracking Data

If you are developing an application that stores or transfers Tobii eye tracking, presence or position data you are required to obtain an Eye Tracking Analytical Use License.

Harnessing the power of human gaze, Tobii eye tracking provides users with an intuitive and engaging way to interact with a wide variety of devices and is already supported in well over 100 consumer software applications. Tobii offers a collection of different software development kits that provide you as a developer with a rich array of tools to easily and effectively create amazing applications that use eye tracking.

Tobii distinguishes applications in two categories: Interaction Use and Analytical Use. Depending on the intended use of your application, you may need to apply for a specific license.

Interaction Use

Most gaming and assistive applications utilize eye tracking data as a user input for interaction experiences, defined by Tobii as Interaction Use. This includes applications that enable a user to select or activate a function based on their gaze, position, presence, etc. For example a game that automatically locks onto an enemy target that a player is looking at. In Interaction Use, the eye tracking data can’t be stored or transmitted to a network, nor analyzed or processed for other purposes. Applications that use eye tracking data solely for “Interaction Use” do not require a special license from Tobii.

Analytical Use

Beyond real-time interaction, knowing where we focus our attention brings value to a range of applications within behavioral research, usability testing, security, streaming of gaze data and even health assessments. These applications would involve transferring, storing and analyzing/aggregating the eye tracking, presence and position data which is defined by Tobii as Analytical Use. For any application that stores or transfers such data you must obtain a special Analytical Use license from Tobii.

Tobii Licensed for Analytical Use