Enable analytical insights using eye tracking data

If you are developing an application that stores or transfers Tobii eye tracking, presence or position data you need to obtain a special license for Analytical Use.

Apply now
Enable analytical insights using eye tracking data

Tobii distinguishes the use of eye tracking data in applications in two categories:
Interaction Use and Analytical Use.

Interaction Use

Interaction Use

No special license is required for this type use.

Eye tracking data is only used as a user input for interaction experiences and cannot be stored, transmitted, nor analyzed or processed for other purposes.

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Analytical Use

Analytical Use

This requires a special license from Tobii.

Eye tracking data is used to analyze user attention, behavior or decisions in applications that store, transfer, record or analyze the data.

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Analytical Use of Eye Tracking Data

Apply for Tobii’s Analytical Use license to provide a range of benefits for your application as well as your users.
Innovation
Innovation

Create better products with exclusive insights enabled by eye tracking data analysis.

Integrity
Integrity

We respect customers and users – including yours. User privacy and integrity is a core part of our values.

Enablement
Enablement

Acquiring a license enables you and fully authorizes our cutting-edge technology for all types of use cases.

License application form
Applications that use eye tracking data solely for “Interaction Use” do not require a special license from Tobii. If you want to know more about Tobii’s policies for Analytical Use, please see our Tobii Analytical Use Policies.

To acquire a license, or if you have any questions about whether an application falls under an “Analytical Use” license, fill out the form below.